Two strong, independent women are behind this band, and they wanted to give their project a name that embodied that spirit of rebellion against patriarchy. This led to the birth of Loud Wife, the letters of which were used to design a minimal logo that subtly gives the middle finger — with a ring on it.
The singers’ lips are the stars of this video, which were painted with UV glow paint to create a mysterious and sexy atmosphere. This effects really evolved during post-production, where different shots were mixed and merged, becoming beautiful, psychedelic compositions.
